“What’s that Smell?”
Townies would simply not comprehend the amount of rural dinner party conversation that revolves around septic tanks, and I have had a few recently. Whilst most of us just flush the loo and think no more about it, there can…
Friends in High Places
There’s more to property marketing than meets the eye, and good agents will always be one step ahead when it comes to ensuring that their clients’ property is comprehensively exposed to the right audience. Of course, advertising both in the…
Should I, Shouldn’t I?
The press is currently full of mixed messages about the property market, especially anything to do with the Brexit debate, it is so boring now. Will it rise, will it fall, is it a good or a bad time to…
World Cup Football
How Should Estate Agents Respond to World Cup Distraction? The British can usually be relied upon to be passionate about two conversational topics; football and property. So, let’s combine these and see what effect the World Cup tournament is likely…
The Advertising Myth
It would not be unreasonable to assume that as a property comes onto the market, the instructed estate agent will post the property details on various property portals and wait for the enquiries to roll in. However, this approach is…
The Power of Pre-Marketing
There is a strong argument for creating maximum exposure for a property during its time on the market, and much of our effort and resources are spent achieving the right exposure in the right places. However, one of the most…
Why Use a “Proper” Estate Agent? (Part 4 of 4)
In this, our last of four articles in the series looking at the serious consequences of seeking to sell through an internet-agency we look at the importance of the fact that buyers buy by comparison. Remembering the issue of compromise…
House Prices Are Holding Up!
So, peeps houses prices locally are holding up, and ok though the rate of growth can hardly be described as electrifying, it is a rise and we can all agree on it being price sensitive. Our recent articles support this…
Why Use a “Proper” Estate Agent? (Part 2 of 4)
So, in my second article in this series, we will focus on the aspects of Compromise and Involvement – two factors that only a proper estate agent can deliver. Compromise. Our experience shows that, more often than not, people will…