Many people whose property is on the market now would ideally like to move by Christmas, yet only those who are prepared to price realistically to reflect the current market are likely to be successful. Buyers who are currently active…
Townies would simply not comprehend the amount of rural dinner party conversation that revolves around septic tanks, and I have had a few recently. Whilst most of us just flush the loo and think no more about it, there can…
There’s more to property marketing than meets the eye, and good agents will always be one step ahead when it comes to ensuring that their clients’ property is comprehensively exposed to the right audience. Of course, advertising both in the…
The press is currently full of mixed messages about the property market, especially anything to do with the Brexit debate, it is so boring now. Will it rise, will it fall, is it a good or a bad time to…
How Should Estate Agents Respond to World Cup Distraction? The British can usually be relied upon to be passionate about two conversational topics; football and property. So, let’s combine these and see what effect the World Cup tournament is likely…
It would not be unreasonable to assume that as a property comes onto the market, the instructed estate agent will post the property details on various property portals and wait for the enquiries to roll in. However, this approach is…
There is a strong argument for creating maximum exposure for a property during its time on the market, and much of our effort and resources are spent achieving the right exposure in the right places. However, one of the most…
In this, our last of four articles in the series looking at the serious consequences of seeking to sell through an internet-agency we look at the importance of the fact that buyers buy by comparison. Remembering the issue of compromise…
